Famnig Hjärta
2021
40 x 101 cm
100 % Polyester
Famnig Hjärta is an icon from the catalogue of the IKEA furniture warehouse. Usually in a bright red color and with its long arms, the pillow is inviting the owner into a hug. For the exhibition IKEA/DJK, a group of artists was invited to exhibit at the IKEA warehouse in Skejby, Denmark. By the simple gesture of color change, the pillow was transformed into something other while keeping its well known shape. The black version of the Famnig Hjärta was placed among the red ones, miming and infiltrating the system of products and making it possible for a customer to buy the pillow and take it home.